Bringing PwC’s BXT to market
BXT stands for Business, eXperience, and Technology, PwC’s strategic approach used to solve complex business challenges by integrating these three perspectives. I led the creative team collaborating with marketing, content, and external communications teams to create an engaging campaign that embraced BXT principles.
Company
Role
Project
Creative Director
PwC
Campaign development
Social media
Visual identity
Website design
Award-winning digital experience
This award-winning site treated each moment with care, combining animation and interaction to create an engaging, immersive experience from start to finish.
Crafted for the way people actually use it
The experience was intentionally designed to feel as rich and engaging on mobile as it does on desktop.
A consistent system for storytelling
By applying a unified visual system, the case studies clearly demonstrated how BXT works in practice while supporting a cohesive end-to-end experience.
Extending the identity beyond the site
A social media campaign was designed to carry the campaign’s visual identity into social channels, reinforcing recognition and consistency across touchpoints.
Marketing materials designed for reuse and scale
Sales enablement materials, including two-pagers, were developed to help teams carry the story further and support ongoing client conversations.
SELECTED WORK
