Mediaocean company rebrand
Mediaocean is the leading software platform for the advertising industry, managing more than a quarter of global media spend. As Creative Manager, I led the in-house design team shaping how the brand showed up across marketing, product, and corporate communications, and partnered with an external agency to drive a company-wide rebrand that modernized the platform’s visual and experiential presence.
Company
Role
Project
Art Director
PwC
Branding and visual identity
Product design
Website design
The systems that made the rebrand work
Behind the creative was a disciplined operational framework. I built tracking systems to manage scope, prioritize work, and measure success across launch readiness, stakeholder alignment, and execution quality. As project lead, these tools were essential in aligning marketing, sales, product teams, and the external creative agency—ensuring a coordinated, on-time launch.
One brand, clearly expressed
Developed in close collaboration with the external creative agency, the style guide became a shared source of truth—establishing a clear framework for consistent brand application across teams and touchpoints.
Bringing the brand to life
Once the agency delivered the brand system, I directed the in-house team in translating it into cohesive, on-brand assets designed for real-world use. This included a wide range of deliverables—from print advertising and conceptual infographics to sales decks and internal communications.
Activating the brand across digital experiences
The rebrand elevated Mediaocean’s digital ecosystem, bringing greater clarity, consistency, and cohesion to the website and web applications. The updated brand improved usability, strengthened visual confidence, and created a more unified experience across platforms.
Consistency across locations
As the primary liaison, I bridged internal teams, offices, and the external agency to help translate the new brand into physical environments. This ensured consistency and impact across multiple office locations while maintaining alignment with the broader rebrand vision.
SELECTED WORK
